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Socializing Strategically: Why I’m picky about my social platforms (and you should be too!)


Welcome to the internet!


...The age of information overload, where the trend seems to be everywhere, all the time. However, I’m here to make a case for a more ✨strategic✨ kind of socializing – a method that involves choosing quality over quantity when it comes to my online presence!


A few things factor into this decision:


1. The Jack-of-All-Trades Dilemma:

Being on every platform is like trying to master every instrument in the orchestra. Spoiler alert: It rarely works. I hate the cliche "a jack of all trades is a master of none" because I do quite know a few people who are so multi and amazingly talented. ...but.


Instead of being a social media virtuoso, I focus on the platforms that resonate most with my audience. Quality beats quantity any day.


2. My Time is Money – Literally:

Maintaining a presence on every social platform is a time-consuming affair. Imagine all the cat videos I could watch or, better yet, the actual work I could get done if I strategically choose where to invest my time. Efficiency, anyone?


3. Authenticity Overload:

Juggling multiple platforms can lead to a serious case of split personality. Each platform has its vibe, and trying to be the same on all might come off as disingenuous. I pick my social battles wisely and let my true self shine through.


4. Analytics Overwhelm:

Ever stare at analytics for one platform and feel like you’re deciphering a secret code? Multiply that by the number of platforms I’m on, and I’ve got a headache waiting to happen. By focusing my efforts, I can actually make sense of the numbers and refine my strategy.


5. Quality Content, Not Quantity:

Posting everywhere often leads to a quantity-over-quality trap. Instead of bombarding my audience, I curate meaningful content for the platforms that matter most to my professional goals. My audience will thank me for not cluttering their feeds.


So let's face it-- In the world of social media, less can indeed be more. It’s about finding the right platforms that align with my goals, resonating with my audience, and allowing me to be my authentic self. So, I step back, evaluate, and strategize. Who knows, maybe my newfound digital zen will lead to more meaningful connections and a more focused online presence. 🤠😎


Remember, it’s not about being everywhere; it’s about being where it matters.


xx,

Steph

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