Design
Digital + Graphic
Informational, engaging, and eye-catching graphics created to achieve a defined goal are the keys to success in any digital campaign. When I embark on helping a client with their campaign, it's important to define things like "the why", audience, and placement. These are some of my favorite campaigns in which I was able to successfully convey the messaging of the client.
LOGO GALLERY
Season 6 of EMM's HomeTown Production: Art, Interviews, Recording, Promoting
I had the pleasure of creating, interviewing and producing for EMM's sixth season of HomeTown, with this season dedicated to the theme of community sponsorship.
The Hometown podcast features interviews with people resettled to the U.S. as refugees, history and background on refugee-producing countries, interviews with authors, information about asylum and immigration detention in the U.S., examinations of topics within the immigration landscape, and spiritual reflections from lay and clergy across the Church. In addition, episodes include advocacy and policy updates on a wide variety of issues, webinar recordings, and opportunities to get involved in the ministry of welcome.
"Grow Your Own Subs" Campaign for Early Childhood Service Corps
This campaign was designed to target Early Childhood Education professionals seeking certified volunteers, to show them how ECSC could be instrumental in helping them develop a pool of qualified "Encore Subs".
We were able to successfully recruit over 4 preschools in the Denver Metro to partner with our program for this period.
#GivingTuesday #GiveWelcome Campaign,
Episcopal Migration Ministries
For EMM's Giving Tuesday campaign, we raised funds for the Afghan Allies Fund, in light of the Afghan refugee crisis from earlier in the summer.
We created engaging graphics, email blasts, and print materials to raise the funds, and ended up securing a $50,000 matching grant opportunity as a result of that email marketing.
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Early Childhood Service Corps
Recruitment Campaign 2021 - 2022
Previously doing business as "Experience Engaged", the Early Childhood Service Corps transitioned to be an organization of its own. Prior to the transition, we were were targeting older individuals as well as childcare and Early Childhood Education sites with our free training program for post-career adults over 50.
Episcopal Migration Ministries: #NeighborsWelcome Campaign Imagery & Logo
In response to the the humanitarian crisis in Afghanistan that has left upwards of 550,000 Afghans internally displaced in the country since the beginning of the year, in addition to 2.9 million Afghans already internally displaced at the end of 2020. Episcopal Migration Ministries, the refugee resettlement and migration ministry of The Episcopal Church, continues to work in partnership with the U.S. government to assist our Afghan allies with resettlement and direct services through a network of 11 affiliates across the U.S.
As a direct response to this crisis, the #NeighborsWelcome: Afghan Allies Fund campaign was created. I created a logo, social media assets, and other web assets to communicate how folks could get involved and donate to this urgent need.
To donate to this ongoing mission, visit:
BLESSING OF THE BACKPACKS:
Digital Marketing Campaign
In order to meet the goal of inviting community members to participate in the "Blessing of the Backpacks" event at St. Matthew's Episcopal church, I created multiple digital assets to be placed within St. Matthew's social media presence. The assets included an email newsletter, instagram graphics & CTA, Facebook Event banner, print newsletter graphic & copy, press release, digital signage within the church, as well as a landing page with event information as well as other ways to engage with St. Matthews & the community.
"WHAT WE NEED WEDNESDAYS" :
instagram + Facebook Campaign and CTA's for Backpack Buddies
During my time as Creative Director for St. Matthew's Episcopal church during the height of the COVID-19 pandemic, I worked remotely to bring our services to the digital landscape to foster a feeling of community and resilience amidst a pandemic where traditional worship was no longer possible.
This work also included raising awareness of and boosting engagement for parish programs such as Backpack Buddies, in which we ask for varying items to be distributed to the community. I created these animated visuals & video segments as part of a weekly call to action on Wednesdays, which were part of our 3 pre-produced, scheduled "live"streamed services every Sunday.
BEATHA GALWAY:
Food waste investigation website, campaign, & project in Ireland
Two summers ago in 2019, I spent 6 weeks studying abroad with JMU's School of Media Arts and Design's program: Ireland: Media Culture and Society.
We explored all over Ireland, stopping first in Dublin to work on a digital design solution case study for Deloitte Digital, then Derry, then Connemara, and finally in Galway, where we tackled our main project: An investigative look at food waste and food insecurity and Galway.
I worked as Team Lead with our Multi Media team to create a website full of content from journalism and video production teams, who facilitated and published interviews.
My multimedia team was tasked with not only building the WordPress site, but creating a logo, brand identity, and social media campaign (Instagram) to draw attention to food waste.