WRITING & COPYWRITING
In my role as a Content Creator and Digital Specialist focusing on SEO & Content Optimization for a variety of clients, I have consistently demonstrated my ability to blend creativity with strategic optimization to produce engaging and high-performing content. Below are examples of my work, showcasing the fusion of effective copywriting and SEO principles:
BLOG INTERVIEW SHOWCASE:
ECSC SPOTLIGHT: INTERVIEW WITH JIM PLATZ, ENCORE SUB
Jim Platz's compelling journey from a successful career in commercial interior design and construction to becoming an integral part of the Early Childhood Service Corps is an inspiring narrative. At 76, Jim discovered a new sense of purpose and fulfillment in contributing to early childhood education, showcasing the power of lifelong learning and reinvention.
This portfolio piece illuminates my expertise in leveraging diverse skills and experiences to contribute meaningfully to unconventional fields. It showcases my ability to navigate educational challenges, connect with diverse audiences, and bring a fresh perspective to the realm of early childhood education. Additionally, the narrative underscores the importance of continuous learning and the transformative power of volunteering, aligning with my commitment to personal and professional growth.
HIGHLIGHTS:
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Interviewing Skills:
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Conducted an insightful interview with Jim Platz, skillfully extracting valuable information about his background, motivations, and experiences.
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Demonstrated the ability to ask engaging and relevant questions that unveil the interviewee's journey into early childhood volunteering.
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Synthesis Skills:
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Showcased the capacity to synthesize complex information from Jim's diverse career in design and construction, seamlessly weaving it into a narrative that highlights his transition to the Early Childhood Service Corps (ECSC).
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Interpersonal Skills:
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Evidenced strong interpersonal skills by establishing a connection with Jim, encouraging open and candid responses.
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Focused on capturing the human side of Jim's story, creating a relatable and personable narrative that resonates with the audience.
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Storytelling:
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Crafted a compelling and engaging narrative that goes beyond a mere interview, effectively telling Jim's story and emphasizing the emotional and inspirational aspects of his journey.
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Utilized storytelling techniques to bring out the passion, challenges, and joys Jim experiences in his role as an Encore Sub.
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SEO Optimization:
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Implemented SEO best practices to ensure the article is discoverable and ranks well in relevant searches.
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Incorporated strategic keywords naturally into the content, enhancing the article's visibility and accessibility for the target audience.
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Content Structure:
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Demonstrated a keen sense of content structure, organizing the article in a reader-friendly format that enhances readability and engagement.
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Used subheadings, bullet points, and concise paragraphs to facilitate easy navigation and comprehension.
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Call-to-Action (CTA):
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Included a clear and compelling call-to-action, encouraging readers to explore further information about ECSC or engage with the organization.
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Demonstrated the ability to guide the reader seamlessly through the content to a desired action point.
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Visual Integration:
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Integrated visuals effectively, such as images of Jim Platz and relevant ECSC branding, to enhance the visual appeal and overall user experience.
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Ensured that visuals complement the narrative, adding value to the storytelling without overwhelming the content.
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Engagement and Comments:
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Encouraged audience engagement by creating opportunities for readers to leave comments or share their thoughts on Jim's story.
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Monitored and responded to comments, fostering a sense of community and dialogue around the article.
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Press Release Showcase: "Authentically YOU: Embracing Self in Challenging Times Symposium"
In the realm of event promotion, crafting a compelling narrative that captivates the audience's attention is an art. The press release for the "Authentically YOU: Embracing Self in Challenging Times Symposium," hosted by the Althea Center for Engaged Spirituality, achieves just that. Seamlessly blending authenticity, spirituality, and a transformative event experience, this press release serves showcases my expertise in integrating keywords, creating compelling headlines and subheadings, and executing effective calls to action (CTAs).
Key Components:
1. Captivating Headlines and Subheadings:
Inviting readers into the symposium's transformative journey with headlines like "Authentically YOU: Embracing Self in Challenging Times."
Highlighting the dynamic speaker lineup led by two-time best-selling author Dr. Jonathan Ellerby and other influential figures.
2. Call to Action (CTA):
Skillfully incorporating a clear CTA through Tim Wilson's invitation, urging readers to explore the exploration of authenticity.
Providing essential details for interested individuals to secure their spot via the event tickets link.
3. Outcome Summary:
Concluding with a succinct overview of the featured speakers, ranging from renowned authors to nationally recognized poets and public health professionals.
Emphasizing the symposium's goal of promoting authentic living and personal empowerment.
4. Keyword Integration:
Strategically infusing keywords such as "authenticity," "spirituality," and "symposium" to enhance online visibility and reach.
This press release serves as a testament to my ability to convey the essence of an event, drive engagement through clear CTAs, and leverage language effectively for maximum impact. It is not merely an announcement but a narrative that beckons the audience to participate in a journey of self-discovery and empowerment.
BLOG POST FOR THE EPISCOPAL SERVICE CORPS: "mourn, reckon, rectify, give thanks, repeat"
In the ever-changing landscape of societal and personal challenges, effective storytelling becomes a powerful tool to convey complex emotions and inspire action. The following piece, written during my time as a service year intern, titled "mourn, reckon, rectify, give thanks, repeat // steph," illustrates my proficiency in crafting engaging and emotionally resonant content while subtly incorporating SEO principles.
HIGHLIGHTS:
SEO Elements:
- The introduction subtly incorporates location-specific terms like "Coloradoesc" to enhance online visibility for region-specific searches.
- Keywords such as "homelessness," "COVID cases," and "holiday season" are seamlessly woven into the narrative, ensuring relevance for search engines.
The storytelling takes a personal turn, introducing the author's role at St. Francis Center Employment Services, addressing homelessness and criminal justice interactions. This human-centered approach draws attention to the impactful work carried out daily.
- The narrative strategically places relevant keywords, including "employment services," "housing assistance," and "self-sufficiency," aligning with potential search queries.
The author's unique journey, participating in the Episcopal Service Corps year-long program during a global pandemic, adds a distinctive layer. The piece touches on the historical complexities tied to the Thanksgiving holiday, fostering a sense of reflection.
- The piece subtly reinforces thematic keywords like "reflection," "gratitude," and "shared experience" for search engine optimization.
In conclusion, "mourn, reckon, rectify, give thanks, repeat // steph" showcases my ability to merge evocative storytelling with strategic SEO integration. By seamlessly incorporating relevant keywords and maintaining a personal tone, this piece stands as a testament to my proficiency in crafting content that engages both hearts and search engines.