sketches / process
This was is a journey through our team's capstone project:
The creation of a new and improved animal monitoring device that was safer for animals was an exciting first step in getting this research off the ground. The next step? Taking a closer look at the systems and processes that would be working with these improved devices, and creating a better, more user friendly, streamlined experience for all involved.
Animetrix is a system that enables researchers, educators, students, and even hobbyists to purchase, and use these improved devices, as well as seamlessly view, edit, share, and collaborate on projects and teams with other device owners or community members.
Our team's goal was to create a secure, accessible data-driven environment and community that encourages discovery, promotes learning, and engages researchers from all over the world. Our team, with the Animetrix system, wanted to empower the target users of this system.
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We wanted the system we designed to be a union of technological & natural principles. We wanted to bridge vibrant, nature-inspired colors with the sleek, sturdy aesthetic to envelope it all.
Since our team wanted the system we designed to be a union of technological & natural principles, we wanted something sleek and sans serif, as well as something with a bold presence.
Our team had the idea of somehow being able to play with the idea of triangles. Triangles don't exist naturally in nature; neither does the tech solution we were working on. Triangles, we thought, would be a sleek, compact way to start with a logo.
We were also in favor of a flat design, with lots of color blocking & clean lines, smooth curves.
From there, we worked on some concept ideation: